Case Studies
LancetCard™ Provides Builder with New Insights into Web Service Budgeting, Accountability and Paperless Processes
Business: APPRO Development, Inc.
Website: approdevelopment.com
Type of Business: Property Development
"Anything that can contribute to the growth of the company through better uses of technology and management of our marketing communications budget process is a big plus for our company," says Kathy Morse, who is the Office Manager for APPRO Development, a design-build company for retail, industrial and commercial properties. LancetCard did just that, helping with budgeting and employee oversight for web activities. Card use also offers greater transparency and accountability for the paperless web services that APPRO receives from Lancet's top-notch team. They provide regular written notes for upgrades over a customized website, and Morse is treated as a highly preferred customer.
- The Situation
APPRO Development, Inc. has designed and built commercial, industrial and retail properties in the Twin Cities for more than 17 years. To remain competitive, APPRO relies heavily on its website for promotions, marketing, and information resources. Managing the website, from employee oversight to budgeting for upgrades, has proven to demand more staff time than is available. - The Solution
APPRO selected Lancet Software™ to build and maintain its website using LancetCard™, a prepaid consulting card offering the freedom and flexibility to keep the web site fresh and up to date. Office manager, Kathy Morse, oversees the website but doesn't maintain it. Immediately, she saw the advantages of using LancetCard.
"In the past, I called Lancet and asked them to make updates and send me the bill," Morse commented. "LancetCard helps me to track the work and time spent on our projects through a web site created just for us. We get email notifications when our hours on the card are running out, which definitely helps our budgeting process for web communications."- The Result
APPRO's LancetCard website is specifically designed to monitor and track activity usage of their card which Morse can access anytime, giving her an accurate view of what online activities are being done. Other benefits realized include less paperwork and the ability to track work in progress as well as communication notes from Lancet every time an upgrade or service is performed on the site.
LancetCard is ideal for companies or departments that don't need fulltime web work, yet need periodic tweaks and updates to keep the site current, like Morse's. Overall, buying time on the card lowers transactional costs for everyone.
Morse thinks LancetCard is a winner because it:- Helps with quarterly and annual budgeting
- Tracks and explains card usage online
- Elevates APPROs priority as a card user
- Offers greater transparency in the accountability for services
- Sends automatic reminders about diminishing hours and other work-related activity
- Promotes a paperless process
