Case Studies
LancetCard™ Gets a Standing Ovation for Smashing Summer Event
Burnsville Art & Jazz Weekend Driven by Website Functions, Service, Value
Business: Burnsville Art & All That Jazz
Website: burnsvilleartjazz.com
Type of Business: Special event
When faced with managing the moving pieces of a first-ever summer Jazz and arts and crafts event in Burnsville, two area promoters staked their hopes on a one-stop, credit-card-sized solution called LancetCard to help make it all happen over the event's website. The hip site was used to promote everything from informing the public to lining up talent, artists, sponsors and other vendors; selling VIP tables; and successfully soliciting vendors to sell apparel, posters and other items. The purchased time on the LancetCard also allowed for a PayPal ecommerce function to be built for ticket sales, and offered downloads of music and links to performers' sites and other related addresses. Even subcommittee heads and volunteers benefited by having mailboxes set up online to exchange critical information and updates. The jazz site was even hosted by Lancet. When it was all over, the event was a huge success and LancetCard had proved its value many times over.
- The Situation
Were these guys nuts or just jazz enthusiasts crazy to succeed? With only a few months to make a huge outdoor jazz concert and art event in Burnsville, Minnesota come together, sophomore promoters Ted Olson and his partner, Dan Gustafson, were scrambling to figure out how the Internet could play its part in their big plans. They picked up the phone in March and called three web builders. Lancet Software responded promptly and soon learned the gravity of the challenge, offering a solution that was the size of a credit card.- The Solution
According to Olson, whose day job lies in the wireless technology world, the fast callback was just the first in a series of "terrific customer service advantages that you rarely encounter in the business world anymore." Lancet met with the promoters, listening to their ambitious plan to stage - and promote - a weekend jazz fest and art fair - with upper end talent and artists such as nationally known jazz guitarist Nick Colionne, hot Cuban pianist, Nachito Herrera, the never out of style jazz singer Connie Evingson and many others. What role could a dedicated event website play in their adventure? Lancet's web guy took the LancetCard from his billfold and explained how it could expedite the development of the website and streamline the updating process in the future. The promoters immediately bought 30 hours of Lancet web development time. But the value they got from LancetCard and Lancet's web hosting services proved to be practically priceless. - Website Highlights
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- Promoted everything from event awareness to lining up talent, artists, sponsors and other vendors.
- Sold VIP tables through the site until sold out!
- Solicited vendors to sell apparel, posters and other items.
- Integrated with PayPal ecommerce to streamline ticket sales.
- Offered music downloads and links to performers' sites.
- Created mailboxes for subcommittee heads and volunteers to exchange critical information and updates.
- The Result
"We were absolutely amazed and impressed with the functionality of the website and the totality of the package we got by using LancetCard," exclaims Olson. "Anyone looking for help in building or enhancing their website, should not miss out in working with Lancet. These guys are just great to work with!"- Website Benefits
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- One-stop shopping for web building, hosting, upgrades, ecommerce and other critical web components.
- Better cash flow management using the LancetCard with its discounts and original cost savings.
- Fast, same-day response to questions.
